Happy Holidays from California Carpet!

New Customer Care Section at CalFloor.com

California Carpet is committed to your satisfaction. We're pleased to announce a new Customer Care section available at www.calfloor.com/customer_care.php.

10% OFF Coupon @ California Carpet

Click here and print a 10% OFF coupon for our San Francisco and San Carlos stores.

My Paradise: A Hundred Years of Finnish Architects' Summer Homes

November 6, 2008 - January 9, 2009

Opening November 6, 6:00 pm Cocktails | 6:30 pm Lecture
AIA San Francisco, 130 Sutter Street, Suite 600, San Francisco

RSVP at www.aiasf.org/registration

Must be 21 or older to attend!



Join AIA San Francisco and the Center for Architecture + Design for the opening of My Paradise: A Hundred Years of Finnish Architects' Summer Homes. The evening features Finnish architect Sirkkaliisa Jetsonen in conversation about the ways in which Finnish summer cottages explore the country's architectural traditions. The lecture will inspect Finnish architects’ own summer houses—their personal havens—in connection with their other works, and will also look at the history of 20th century Finnish architecture.

October Inspiration: The Color Pink of Course

Pink is showing up in the most precious places…

We all know that pink is the official color of Breast Cancer Awareness and boy do I LOVE my pink. But let's face it, when it comes to flooring it can be a little tough to find this gloriously hopeful color. So here is a sampling of ideas to bring a little pink in to your home.

• Design your own rug through a made-to-order program. Hundreds of styles, shapes and colors to choose from means you can have that shocking Schapparelli Pink living room or the Whisper Pink little girls room of your dreams. My pink is in my home office!
• Match pink with a contrasting shade such as a dark rich grey or a shimmering blue.
• Consider the other berry tones such as dark raspberry or red strawberry – they still count when you have beautiful pink walls!

Carpet for the Cure!

Go Ahead, Layer

With the temperature fluctuations here in the Fall we hear quite a bit about layering.  We think it is also a great idea to layer when it comes to your decor.   Sisal or other flat weave carpet looks great with a more dense rug sitting on top of it.  Not only does it look rich and luxurious but is a great way to add color or create a focal point.

Domino Magazine Carpet Tips

Greetings. Well, I just looked through the November issue of Domino Magazine for the third time.  They really do a great job discussing carpet. Their great style tips and broad based examples allow you to imagine how great carpet could look in your home, regardless of your personal look.  And, almost every one of the carpets in their 'style gallery' on their website is carried by California Carpet. Check it out the latest issue!

Wide Plank Floors

Wide plank floors, still the epitome of luxury to me. Whether in an old farmhouse or a modern city dwelling, wide plank floors just look so right. They range from sophisticated chocolate brown to honey-hued softwood pine. It all depends on the look you’re going for. We’d love to see some of yours!

Show us your wide-plank floors or send us a picture of some nice ones you’ve seen.

EVENT: Leo Marmol, FAIA, of Marmol Radziner

September 25, 6:00 pm
AIA San Francisco, 130 Sutter Street, Suite 600, San Francisco

$15 Members; $25 Nonmembers
Register at www.aiasf.org/archandcity/lectures.

Leo Marmol, FAIA, is Managing Principal of the design/build architectural firm, Marmol Radziner and Associates in Los Angeles, California. With a passion for mid-century Modern residences, his extensive research and creative construction methods have resulted in numerous awards for the firm’s renovation and restoration work, including Richard Neutra’s 1946 Kaufmann House in Palm Springs. Leo’s home near Palm Springs is the prototype for Marmol Radziner Prefab, the firm’s new line of green modular homes that are built in its factory and delivered complete. The firm’s unique business practice and commitment to design excellence was rewarded with the honor of being named the AIA California Council’s 2004 Firm of the Year. Join us for a presentation about some of his latest projects.

Carpet Tiles: So much more than DIY

The thing I love about carpet tiles is that you can do them yourself. While that may not sound appealing, when you think about the fact that installation is a large part of the cost of new carpeting it can suddenly make new carpet feasible.

The other GREAT thing about carpet tiles is that you can lay them down in whatever pattern you like and then change them up if you don't like it. You can use them to create an area rug under a table knowing that if something spills you can pick up the tile, wash it off and replace it.

Carpet tiles are also a great option for kid's rooms. They come in a wide array of colors and patterns and allow your little one to exercise some creativity and design a very personal space.

HGTV and DIY both have great tutorials on carpet tile installation.

Stop by one of our stores for a wide selection of carpet tiles.

2008 ARCHITECTURE AND THE CITY FESTIVAL

Join us during the month of September for the AIASF Architecture and the City Festival. California Carpet is a proud sponsor of the San Francisco Living: Home Tours Weekend.

New TV Branding

Check out our new TV Branding in this month's Ad.

Everchanging Mood

Something subtle that dosen't over power the room is the goal of the flooring here. Yet, a point of view is still achieved. The use of a pure wool Tibetan rug over narrow plank, walnut-brown floors lets the art in the room standout. At the same time the architectural details are not lost as they would be with a jeweled multicolored rug. Not only that, when the large format TV is on it is still not sensory overload. That's exactly what the right floors and rugs are meant to do. When the mood changes you can bet the rug does too!

California Carpet Specials

Want to keep up to date on our latest in-store and internet-only specials? Sign-up for our monthly email by clicking here.

You'll also get FOUR FREE FLOORING GUIDES just for signing up!

Moody

Do you dress according to your mood? Well I do. Sometimes it's for a cozy day inside and sometimes it's for a quick bite to eat with a friend. But, either way, I ususally start with... am I in a jeans mood, a skirt mood or an interesting sweater mood? Well, this is also a great way to think about your floors. What kind of mood do you want to establish for your room. Is it serenity you're after? Then why not a tightly looped pile in a sandy beige? Or, maybe you want a sleek modern look which calls for luxe chocolate floors. Mood starts from the ground up, or should I say floors up.

July Specials at California Carpet

During July only, get our premium VORTEX refinishing service with a 5 Year finish Warranty for $4.50 per sq.ft.* (Regular price $5.50 per sq.ft.).

California Carpet’s high tech floor sanders are equipped with powerful vacuum cleaners. So instead of letting clouds of annoying wood dust escape into your home, we capture it in special tanks. It’s the Vortex Dustless system, and in the Bay Area only California Carpet has it.

Grandfloors

It's actually quite easy to guarantee the success of the look you want simply by choosing the right floor. The right floor is ground zero for establishing your palette, actually, your entire look. Be it a simple broad, brush stroke of subtle color, a veritable bouquet of bright colors or a minimal blank canvas, you should always start with your floors! Your floors set the tone, create a mood. If you neglect this choice and settle for just whatever is there, you are going to have a 'whatever' look. Here we'll show you what we mean.

Cal Carpet on TV

Seen our TV ad? Let us know what you think!

Eco-Friendly Options at California Carpet

Looking for eco-friendly options for your flooring? California carpet has lots of options and brands to meet your needs.

For some ideas on eco-friendly materials, visit our website.

What's Your Influence?

Many things influence us. Sometimes it's art. Sometimes it's craft. Sometimes it's fashion. Sometime's it's my daughter's latest crayon drawing or a new pair of socks! The point is inspiration can come from anywhere. It's important to make note of these things when it strikes you.

This will help you know what is right for you when you are faced with making choices.

One option might be...

SF Pride 2008: June 28-29

California Carpet is a proud supporter of SF Pride 2008. More info on the event is available HERE.

Also, during the month of June we have laminate flooring as low as $0.99 per square foot and engineered wood flooring as low as $2.99 per square foot on all in-stock clearance flooring.

Happy Earth Day '08

Happy Earth Day!

We've worked hard to expand our inventory to offer a number of environmentally-friendly flooring choices.

Wikipedia also has a great http://en.wikipedia.org/wiki/Earth_day

Also, Check out the EPA website for tips for earth day.

Our New Website: CalFloor.com

We're very proud to announce our new website at www.calfloor.com. We hope it continues to bring you important information about our products and specials.

Stay tuned as we plan to continue to add product images and other information to help you better make your flooring choices.

Let us know what you think!